What the Hell Occurred to the MTV Film Awards?

Jeff Kravitz/Getty

Jeff Kravitz/Getty

Tonight, anybody nonetheless tuning in to MTV will lastly get a break from watching Rob Dyrdek snicker at concussions when the community broadcasts its annual MTV Film & TV Awards.

Like final yr, the ceremony will likely be break up into two sections: Scripted and Unscripted (presumably, so the film stars in attendance do not must take selfies with the solid of TheChallenge). The primary two hours will commemorate 2021’s greatest blockbusters and most-streamed exhibits. Vanessa Hudgens, who appears to be coming for Ryan Seacrest’s TV-presenting crown as of late, will function host. Jennifer Lopez will cease by to simply accept this yr’s Era Award and provides viewers a sneak peek of her upcoming Netflix documentary half time. different JackBlack will take residence the Comedic Genius Award.

The latter a part of the ceremony, hosted by former bachelorette Tayshia Adams, will acknowledge achievements in actuality tv, speak exhibits, social media, and music documentaries. shaper Actual Housewives of New York star and SkinnyGirl founder Bethenny Frankel will likely be honored for her contributions to the fact style, regardless of her Diatribe towards trans kids final yr. Just like the earlier Unscripted ceremony, the evening will principally give internet-famous individuals, just like the realtors of the Oppenheim Group, some Actual Housewives different the solid of Vanderpump Guidelines, the chance to pose on a crimson carpet and really feel like their contributions to society are vital outdoors of Twitter memes. And truthfully, good for you!

‘Glee’ Modified My Life, and I am Not Afraid to Admit It

Within the age of awards exhibits and our greatest film stars being frustratingly boring, you would be forgiven for not realizing this broadcast was even occurring or that the MTV Film Awards had not too long ago began recognizing tv exhibits and TikTok movies. Very similar to the community itself, the once-iconic telecast has misplaced a lot of its identification and cultural relevance within the social media and streaming eras. As an alternative of spawning headlines we discuss for days and jaw-dropping moments we rewatch on YouTube, the present feels prefer it’s continuously taking part in catchup with the web and popular culture.

Even only a decade in the past, the MTV Film Awards felt like they served an necessary operate to the typical moviegoer, movie obsessives, and celebrities that attended the present. My first time watching was in 2010 when host Aziz Ansari had but to be outed as a creep and vampires had been all the trend in lieu of Marvel superheroes. The general vibe of the printed was crass, sexy, and delightfully cringe. There have been numerous bleeped-out jokes that made me jealous I wasn’t within the viewers to listen to and humorous pre-recorded bits. Tom Cruise confirmed up as his Tropical Thunder character Les Grossman to carry out a dance quantity with Jennifer Lopez. And Robert Pattinson and Kristen Stewart confirmed that they had been probably the most awkward couple in Hollywood after they accepted the award for Greatest Kiss by staging a non-kiss.

Arguably, probably the most memorable second of the evening was when Sandra Bullock accepted the Era Award after being publicly humiliated by her dishonest ex husband with a Nazi fetish. She wore a shocking, backless minidress, assured the viewers and viewers at residence that she was doing simply high-quality, and made out with Scarlett Johansson onstage. I particularly keep in mind this PR second being mentioned within the information for a few week.

General, the present’s eccentricity, in comparison with the Oscars or the Grammys, had a robust affect on me and made me curious in regards to the televised chaos I had missed within the years prior—although my favourite moments to revisit are a bit extra tame. (Many parts of the present, just like the time Jim Carrey forcibly kissed Alicia Silverstone onstage different just a few of the Greatest Kiss nomineesdo not age properly).

I extra so get pleasure from watching snapshots of our tradition’s most beloved icons after they had been experiencing peak recognition however nonetheless had one thing to show—like when Lisa Kudrow hosted the 1999 ceremony and delivered an effortlessly humorous monologue to an enamored crowd. opposite, Sarah Jessica Parker internet hosting the subsequent yr felt just like the shy lady at college being compelled to do a raunchy stand-up act, but nonetheless managed to win over the viewers. And in 2004, Lindsay Lohan’s flip as host marked her arrival as a Hollywood “It” lady and soon-to-be lady.

Twitter additionally reminded us not too long ago of when the famously press-averse beyonce reasonably amusingly placed on her journalist hat and interviewed celebrities—most famously, Johnny Knoxville—on the crimson carpet for the 2003 pre-show.

The factor I discover myself paying probably the most consideration to on this footage of earlier ceremonies is the cutaways to the viewers—not simply the celebrities occupying the seats, however the truth that they had been in them in any respect and appeared keen to absorb an entertaining present .

In recent times, main stars attending the MTV Film & TV Awards have been recognized to simply accept no matter particular award they’re assured to obtain that evening or promote no matter Marvel venture they’re in and go residence. The identical goes for the MTV VMAs, the place you’ll be able to play The place’s Waldo with the A-list musicians in attendance who aren’t simply there to carry out. Even outdoors of MTV, awards exhibits have more and more appeared like a chore.

This is not particularly an MTV drawback, as social media has considerably altered celeb tradition and the way well-known individuals seem in public. The decline in scores and the standard of awards exhibits is industry-wide. Nonetheless, it is exhausting to disregard how a lot the music channel has overlooked its model over the previous decade, and why it was such a cultural pressure to start with. This was evident in the course of the community’s hardly-acknowledged fortieth anniversary final yr and positively is mirrored of their present slate of programming.

MTV’s awards exhibits had their very own identification, too. Like a dressed-down model of the Golden Globes, viewers watched the MTV Film Awards to witness celebrities let their hair down, lampoon their very own work, and possibly even make out onstage. Now, the present is noticeably devoid of outrageous or weird moments. As humorous because the singer of “Sneakernight” could also be on-line—albeit unintentionally—we will roughly count on Hudgens to maintain it cute as host of this yr’s present.

On the intense aspect, MTV may be onto one thing by giving actuality stars—a few of the most fascinating, shameless, constantly entertaining public figures—a second to shine, one that does not appear to exist anyplace else other than the gorgeous a lot out of date individuals’s Selection Awards on E! If solely the community may encourage the celebrities to behave as obnoxiously as they do on-line and on their respective packages on the ceremony, they may be capable of produce some viral moments. For now, until some miraculous producer steps in, the MTV Film & TV Awards will stay the printed you slowly understand occurred a number of days in the past on Instagram and have little interest in discovering out who the winners are.

Learn extra at The Each day Beast.

Get the Each day Beast’s greatest scoops and scandals delivered proper to your inbox. Join now.

Keep knowledgeable and achieve limitless entry to the Each day Beast’s unmatched reporting. Subscribe now.

Leave a Comment