Fobi is a part of one of many First Finish-to-Finish Pilots Monitoring Key Milestones for 8112 Common Digital Coupons

Fobi AI Inc.

Fobi AI Inc.

This trial indicators the upcoming begin of a major enchancment within the consumer journey for redeeming coupons, in marketing campaign attribution for CPG Manufacturers and for Retailers to be compensated extra rapidly

VANCOUVER, BC, Sept. 13, 2022 (GLOBE NEWSWIRE) — fobi AI Inc. (FOBI: TSXV FOBIF: OTCQB) (the “Firm” or “FOBI”), a frontrunner in offering real-time knowledge analytics by way of synthetic intelligence to drive buyer activation and engagement, is happy to announce they’re a part of a gaggle of seven Corporations that has launched probably the most expansive Pilot applications for 8112 Common Digital Coupons. Different firms concerned included Wells Enterprises makers of Blue Bunny® Ice Cream, IT Retail, Lagree’s Meals Shops, nData Providers, SMS Promotions, and The Coupon Bureau (TCB).


The pilot program gives a number of key advantages:

  • Clients can redeem coupons proper from their cell phone, without having to print or clip coupons which can be forgotten at dwelling.

  • CPG Manufacturers are in a position to inform in actual time how their campaigns are performing and make any essential adjustments instantly.

  • CPG Manufacturers even have real-time validation of the coupons by TCB to scale back fraud. They may even be capable of create coupons for increased worth gadgets with out worrying about elevated loss on account of fraud.

  • Retailers will get pleasure from speedy reconciliation and cost of the digital affords.


The pilot, initially organized by nData Providers, IT Retail, SMS Promotions and Qples by Fobi, is being carried out at 3 LaGrees Meals Shops in Colorado. Clients of the LaGrees shops are being despatched coupons for Blue Bunny ice cream which were created within the Qples by Fobi platform to their cell phone. Alternately, clients may also use the Qples QR code on the in-store signage offered by SMS Promotions to obtain the coupon on to their telephone. When the client purchases their Blue Bunny ice cream on the check-out counter, they will present the coupon on their cell phone, have it scanned and The Coupon Bureau validates in real-time, due to the mixing offered by IT Retail. As soon as TCB validates the coupon and the client receives their low cost, it’s despatched to nData Providers who reconciles the coupon, making certain LaGrees receives a commission for the coupon way more quickly than legacy coupon applications. Lastly, Qples by Fobi gives attribution knowledge by way of its on-line portal, serving to Wells Enterprises perceive how the marketing campaign is performing in real-time, and permitting them to make adjustments to optimize the marketing campaign mid-flight.

“The LaGree household is happy to proceed our lengthy historical past of bringing new improvements to Colorado, by partnering with Wells Enterprises and the opposite suppliers to carry 8112 digital affords to our clients!” acknowledged Megan LaGreeco-owner of LaGrees. LaGrees Meals Shops is a 2nd era family-owned enterprise that’s proud to have been serving Colorado households for over 30 years. Based by the LaGree household, the chain has a historical past of innovation, being one of many first grocers to undertake scanning expertise in Colorado within the 1980’s.

TCB Chief Integration Officer Jeff Hudson acknowledged: “It has been unimaginable to see these 7 completely different firms come collectively to make this 8112 Common Coupon Pilot launch profitable. This pilot reveals that the brand new 8112 {industry} commonplace works flawlessly, and that there are important advantages for all of the gamers concerned. We look ahead to seeing widespread implementation of the 8112 Common Coupon commonplace within the market shortly.”

IT Retail Product Supervisor Richard Sutton acknowledged: “On the ACP convention in 2019, the ACP introduced that The Coupon Bureau was granted the contract to function the supply of real-time coupon validation. For me, the lightbulb went off — lastly a single level of fact for coupon knowledge; I spotted this answer would supply improved validation of coupons and remedy the coupon fraud drawback within the US. Previous to 8112 by TCB the POS methods had little means to validate coupons with the fragmented knowledge sources for Household Codes and lack of conformance with the 8110 requirements to make sure correctly coded coupons with no technique to stop duplication of CPG affords. The abuse of 8110 coupons resulted in important losses to each Retailers and CPG’s, so we’re excited to see this come to an finish.”

Val Stark, SMS PROMO Director acknowledged: “The way forward for the Coupon Business is right here now with the event and enactment of the 8112 barcode and The Coupon Bureau. It will allow tighter controls, much less fraud and provides manufacturers extra direct contact with the customers. Each digital and print will profit from the personalization of the coupons.”

Sam Jonas, nData CEO acknowledged, “The emergence of 8112 expertise will democratize entry to CPG digital affords for 1000’s of outlets. It actually is a revolutionary improvement and nData is proud to be a part of this worth chain that expands retail promotional entry whereas growing retailer income by lowering prices related to dealing with coupons and problems with fraud.”

fobi CEO Rob Anson acknowledged: “This Pilot Challenge for 8112 Common Digital Coupons is a major step ahead in driving mass adoption. The convenience of coupon creation and distribution that Fobi gives, along with the attribution knowledge for manufacturers and retailers are each key elements of this challenge. The opposite key aspect is that Fobi is the one firm that allows manufacturers to have the ability to ship coupons through a web site, an app, our cell pockets passes and now in-store, making it even simpler for purchasers to redeem their coupons.”

Presently, further shopper product producers plan to supply extra 8112 choices for this pilot by the tip of September increasing shopper choices and financial savings.

For extra data on 8112 Common Digital Coupons please go to the Qples by Fobi Web site at –

This Press Launch Is Accessible On the fobi website.

About The Coupon Bureau

The Coupon Bureau’s mission is to attach producers, retailers, and customers by way of expertise and neighborhood, to construct options to the problems of actual time validated, retailer agnostic coupons and fraud prevention. A non-profit company, TCB works with members of main coupon and retail associations – ACP, JICC, FMI (The Meals Business Affiliation), GMA, CONEXXUS, Shopper Manufacturers Affiliation, and GS1 US – to develop new expertise, assist third-party technologists, deploy instructional applications for {industry} stakeholders, and provides again to the neighborhood. Go to for extra data

About IT Retail

IT Retail is a grocery industry-leading POS supplier, based in 1994 in Crestline, CA. Constructed by grocers for grocers, their point-of-sale system was created to resolve an industry-wide drawback: there was no Home windows-based POS in the marketplace. Right now, IT Retail is a high chief within the grocery expertise house, offering modern level of sale options to over 6,000 clients — starting from mom-and-pop grocery shops to nationwide grocery store chains.

About nData

nData Providers LLC: nData Providers is dedicated to supporting the clearing of AI8112 affords with the latest applied sciences that shorten retailer funding and develop knowledge insights. Based by cost professionals with an understanding of settlement at scale and the wants of the unbiased retail market, nData will present a brand new possibility for supporting these retailers by performing as a “Service Bureau” helping the industries’ 1000’s of homeowners to take part within the new 8112 expertise.

About fobi

Fobi is a cutting-edge knowledge intelligence firm that helps our purchasers flip real-time knowledge into actionable insights and personalised buyer engagement to generate elevated income. Fobi’s distinctive IoT machine has the power to combine seamlessly into current infrastructure to allow knowledge connectivity throughout on-line and on-premise platforms creating extremely scalable options for our international purchasers. Fobi companions with a number of the largest firms on this planet to ship best-in-class options and operates globally within the retail, telecom, sports activities & leisure, on line casino gaming, and hospitality & tourism industries.

For extra data, please contact:

Fobi AI Inc.

Fobi web site:

Rob Anson, CEO

Fb: @ Fobiinc

T : +1 877-754-5336 Ext. 4

Twitter: @ Fobi_inc

E: [email protected]

LinkedIn: @ Fobiinc

SMS Promotions, Val Stark, Director [email protected]

nData Providers Sam Jonas CEO [email protected]

This information launch accommodates sure statements that represent forward-looking statements or data, together with statements concerning Fobis enterprise and expertise; the power of fobi to have interaction with {industry} contributors to attain its objectives; the event of Fobis expertise; and the viability of Fobis enterprise mannequin. Such forward-looking statements are topic to quite a few dangers and uncertainties, a few of that are past Fobis management, together with the influence of basic financial situations, {industry} situations, competitors from different {industry} contributors, inventory market volatility, and the power to entry enough capital from inside and exterior sources. Though fobi believes that the expectations in its forward-looking statements are cheap, they’re based mostly on components and assumptions regarding future occasions which can show to be inaccurate. These components and assumptions are based mostly upon presently accessible data. Such forward-looking statements are topic to recognized and unknown dangers, uncertainties, and different components that would affect precise outcomes or occasions and trigger precise outcomes or occasions to vary materially from these acknowledged, anticipated, or implied within the forward-looking statements. As such, readers are cautioned to not place undue reliance on the forward-looking statements, as no assurance could be offered as to future outcomes, ranges of exercise, or achievements. The forward-looking statements contained on this information launch are made as of the date of this information launch and, besides as required by relevant regulation, fobi doesn’t undertake any obligation to publicly replace or to revise any of the included forward-looking statements, whether or not on account of new data, future occasions or in any other case. The forward-looking statements contained on this doc are expressly certified by this cautionary assertion. Buying and selling within the securities of fobi needs to be thought-about extremely speculative. There could be no assurance that fobi will be capable of obtain all or any of its proposed aims.

Neither the TSX Enterprise Change nor its Regulation Providers Supplier (as that time period is outlined within the insurance policies of the TSX Enterprise Change) settle for accountability for the adequacy or accuracy of this launch.

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